Format

• Online, on Zoom
• Five sessions per block; the first session is free and open to everyone
• 90 minutes each, with up to 30 minutes extra for questions
• 20:00 to 21:30 UAE time
• The first cohort runs in English; later cohorts run in Russian and English
• First cohort: 17 to 28 August 2026, daily

Who it is for

• Real estate brokers and agents working with buyers in the UAE
• Sales team leaders who build process and standards
• Consultants and independent professionals in the property market
• Anyone who wants to move from selling listings to reading the market with data

What we work through

The intro block, five sessions. The first session is free and open to everyone; sessions 2 to 5 are covered by the AED 100 fee:

1. Investor psychology in a shifting market. Reading market fear, three buyer psychotypes, capital protection, communication under pressure.
2. End buyer and trophy buyer. The family buyer, the language of safety, the trophy buyer, emotional versus rational decisions.
3. The four step high value sales system. Identifying the decision maker, the cost of inaction, the separate conversation strategy, the silence point technique.
4. Market analytics. CMA, comparative market analysis, real transaction data, market value, practical workshop.
5. Advanced market analysis. Absorption rate, days on market, payment plans, currency exposure, building an analytical presentation.

The full programme continues with premium positioning, the sales system and SOP, working with developers and VIP allocations, live deal analysis, portfolio logic, and a final review session with a personal action plan.

Your expert

Alesia Marchenko, business consultant, market analyst and sales strategist with over 20 years of experience in international business across Europe, the Middle East and North America.

She holds a Master's Degree in Finance, a Bachelor's Degree in Marketing and a Master's Degree in Petroleum Engineering. Throughout her career Alesia has worked on international business projects, market and financial analysis, business development and strategic marketing. Her expertise combines financial analysis, client psychology and practical sales strategy.

In this programme she shares practical tools, working frameworks and real experience that help property professionals understand buyers better, strengthen their analytical work and build long term client relationships.

Participation

• First session: free, open to everyone
• Intro block, sessions 2 to 5: AED 100 plus VAT
• Full programme, all sessions with the intro block included: AED 500 plus VAT
• VIP, the full programme with two personal sessions with Alesia Marchenko, two individual case reviews and analysis of one to two real estate cases: AED 1,500 plus VAT

The full programme costs AED 500 plus VAT whichever way you come to it. If you start with the intro block at AED 100, you top up AED 400 later and pay the same AED 500 in total: write to us and we will send you a personal payment link.

Prices are shown excluding VAT; 5% VAT is added at checkout and the total is displayed before payment. The service is provided and invoiced by Atlant Capital FZE, licence 4425720.01, Sharjah Publishing City Free Zone. A tax invoice is issued after payment.

Good to know

• Sessions are not recorded for distribution.
• Places are confirmed in order of payment.
• Atlant Insights is a business consultancy programme. It provides general market information and professional practice only. It is not investment advice, not a personal recommendation and not a regulated financial service. Atlant Capital FZE is not licensed by the Securities and Commodities Authority. No certificate or qualification is issued.
• Questions: WhatsApp +971 58 849 5800 or main@atlant-capital.ae